10 Basic Tips on Search Engine Optimization (SEO)
Web positioning in search engines or SEO is a key factor for the success of any company that wants to have a presence on the Internet. Appearing in Google search results for certain terms will bring us clients potentially interested in our products or services.
To achieve this, there are certain techniques that, used well, can make us appear in the top positions of the searches that interest us most.
These techniques or procedures are not complicated at all, so I encourage you to try them yourself and see the results.
These are my 10 basic SEO tips for good positioning in search engines
1. Think carefully about the title of each page
The title is the most important thing. Both the reader, who will often decide whether or not to visit your page solely based on the title, and the search engines, consider this aspect the most important part of a page.
Have you noticed that in any search, in the first results, the title of the pages displayed matches that search? Try it and you will see how important it is. Therefore, if you are interested in appearing for a specific term, use that term in the title, you will have many points earned. When writing the title, be brief, Google only shows 65 characters.
Use keywords at the beginning, this will give them more weight. But remember, you write the title to be read by people, so it should be descriptive and capture the user’s attention.
2. Choose a short, descriptive, and easy-to-pronounce/remember domain
The choice of domain is also an important point at the positioning level. If we have a domain that matches a search in which we are interested in appearing, we have gained a lot of ground. If it matches exactly and our website is relevant, we will hardly not appear on the first page of results.
You should also not choose a name that is too long or difficult to remember since direct visits are also important. As for the extension, .com is the best considered, followed by .net and .org. On the other hand, if your business activity is intended only for your country, choosing a domain would be equally valid (or even better) than the .com for this territory.
The age of the domain is also a factor that is taken into account, although I would not consider it of vital importance. The longer the domain has been registered, the more seriousness the search engines will give to the project, and therefore they will position it better. You can buy a domain that is a few years old or you can let yours age. You know, domains, like good wine, improve with age.
3. Use friendly URLs
Isn’t a URL like www.waleotech.com/news/457$%page4scxR8gf34edit the same? than www.waleotech.com/10-basic -SEO tips for good positioning in search engines
, since in the second, both the user and the search engine can understand what the article is talking about, while in the first they cannot.
Additionally, using friendly URLs will allow you to maintain a web structure that will be clear to everyone. Of course, having the keywords we want to rank for in the URL will help us climb positions.
4. Use the description of each page
Much like titles, the descriptions of each page are displayed in the search results, giving the user an idea of what they can find if they click on our link. Google and the rest of the search engines also give a lot of importance to this aspect, so it is essential to have good descriptions on each of our pages.
Descriptions should be short (160-180 characters) but should contain the keywords we want to appear for. Use these words at the beginning of the description to give it more relevance, you can even repeat them once (no more) in the same description.
5. Create a map of your site and submit it to Google Webmaster Tools
Create a SiteMap to make work easier for both users and search engine robots, which visit your website periodically to index pages or new content. A good map structure will ensure that the indexing of internal pages is carried out correctly.
To speed up this process, it is highly recommended to use Google’s webmaster tools and submit your sitemap so that Google can get a more precise idea of the structure you want your website to have.
6. Get external links, and make them talk about you
A few years ago, getting links pointing to your website was a difficult but relatively easy task. Each link was like a vote for your website. Some links were more valuable than others, but, the more you had, the more relevance your site gained, so registering in all possible directories or exchanging links with more people the better was quite an effective method. But now things have changed.
Today, Google, in its desire to show the best possible results, has improved its algorithm, making these practices no longer barely effective. From now on and looking to the future, natural links will be rewarded, links that come from websites in the same sector or links that arise from social networks where we have a certain presence. So the strategy to follow is to write good articles, share or promote yourself on social networks to create a certain activity, or get some digital media to talk about us and of course link to us. Use Twitter and Facebook to forward your posts.
7. Link your pages internally
The internal structure of a website is very important. To do this you will have created your sitemap and you will be using friendly URLs. But you can still do more to tell search engines which terms and which pages are really important.
Whenever you have the opportunity to link to one of your pages from an article or product description, do so. Use the keyword you want to indicate that the page the link points to is talking about that topic. Internal links don’t “add up” as much as external links, but they have their value and are worth using.
Another reason to use internal links is that, as the user visits your pages through the links, the longer they will be on your website, so you will have more possibilities of conversion, as well as the statistics of your site (and therefore both positioning) will improve considerably.
8. Use your keywords in articles or product or service descriptions
Use your keywords throughout the text with a density of approximately 5%. Try to use keywords at the beginning of the article or page, at the beginning of the paragraph, or at the beginning of sentences, as it counts much more than if you do it at the end.
You should not repeat the keywords constantly, that would make the reader feel confused, and Google would penalize you. If you have to repeat the same concept, and use synonyms, search engines “understand” the meaning of the words and, like people, appreciate the use of synonyms.
9. Use bold, italics, and underlining in texts
To highlight the keywords on each page, you must use the different options we have available. Bold, italics, underlines, the “alt” attribute of images, h1, h2, h3 headings, links… Using them, we not only tell the reader what we consider important, but we are also signaling to Google that we highlight these terms above of the others, giving them more relevance in the global calculation.
Don’t forget to use them in moderation. It is better to use each of them only once than to fill the page with links or bold letters.
10. Work and write for humans
All the advice presented above is valid, but you should not forget that SEO is a science in constant evolution, just like search engines, which increasingly show the best results, getting very close to what the user is looking for. A good example of this is the new changes in Google’s algorithms.
With this panorama, logic invites us to think that the best thing is to dedicate ourselves to writing good articles, always providing good service to our clients, and trying to offer what users demand at all times above all else.
The indiscriminate or incorrect use of SEO techniques always leads to penalties or “bans” that will make us lose a large part or all of our presence in the search engines, so it is better to do things well and as I have said before, always thinking that we work for people and not exclusively for search engines.
In addition to the technical part of SEO, the technological part is important, highlighting the need to have good hosting or web hosting to improve the loading speed of the website, an aspect that Google increasingly values.
We recommend Hostinger for being the cheapest hosting of the best quality, you have hosting from only €0.99 per month ($0.99) with a free domain included and other very economical options if you need more resources.
And having said that, I’m sure you also have your own opinion. What other tips do you think are important for the SEO/positioning of a website? Do you think any of these factors are more important than the rest? What has been your experience with SEO?
If after these tips you cannot implement these strategies, there is always the option of resorting to the help of web positioning specialists in charge of attracting traffic to your website while you dedicate yourself to areas that you are most familiar with.