Currently, social networks have gained more attention for carrying out digital marketing actions. However, many benefits of email marketing should be explored in your strategy, making it a great option for those who want to increase the relevance of their brand among their base.
With an email marketing campaign, you can make sales and reaffirm yourself as an expert in the segment you operate in, all while monetizing the customer base you already have.
check out the benefits of email marketing for your business
Segmented and personalized content
One of the benefits of email marketing is that, when running a campaign, you can segment your customers into different lists based on their preferences, thus being able to send highly personalized content, making it a perfect channel to nurture your existing contacts.
You need to adapt your content according to what your readers want. Knowing your readers’ interests and needs lands your email in their inbox instead of the spam folder. Therefore, do not buy an email list or use meaningless subject lines to prevent your content from being deleted.
Improve brand awareness
Email marketing is a great way to develop your brand identity as it provides a direct line to your customer’s or potential customers’ inboxes. Once you start creating content rich in tips and information, you will have an edge over your competitors.
When you run your own business, your goal is to be seen as an expert in your industry. Establish this to position your company as the authority in the eyes of your customers. They like the content you send them and keeping them engaged is one of the biggest benefits of email marketing.
Your content is one of your most valuable marketing tools, and you can use it to build other areas of your marketing strategy. If people like what you do, they will subscribe to see more content.
Another benefit of email marketing is that it provides a great opportunity for impulse purchasing. You can entice a customer to purchase in several ways, such as: highlighting items that are frequently purchased along with products the customer has purchased or listing items similar to the customer’s previous purchases. You can also create a special offer or even a discount for future purchases.
Customers often act on impulse when they receive an email informing them of a relevant product related to their previous purchase. This can happen frequently if there is a relevant promotion.
Your customers want to know what’s happening with your company and the market. It is almost impossible to contact all of them in person or by phone, so email marketing campaigns fill this gap, maintaining proximity to all your prospects and customers.
You can even use your emails to get feedback about your business. Are customers satisfied with the content you are providing? Would they like to learn something different? Use a survey or start a discussion on social media. Once you involve them in the process, you’ll know exactly how to provide valuable content in your emails.
Time and budget optimization
In any business, there are always time and budget constraints. All the time spent not focusing on your business means lost revenue and opportunities to connect with your customers on a personal level.
One of the most significant advantages of email marketing for businesses is the efficient use of time and budget. Creating an email marketing campaign or even email automation is neither complicated nor time-consuming, and it helps you make the most of the contact base you already have.
Metrics for monitoring
One of the benefits of email marketing that can help a lot with your strategy as a whole is tracking metrics. A good open rate means your customers know your brand well enough to want to hear from you, regardless of the time of day.
Next is your click-through rate (CTR), which generally gives you a good idea of how many customers took the time to review your email content and click on links. The average click-through rate across all industries is around 7%.
After a customer clicks on your email, ideally your next goal is to get them to convert by filling out a form or contacting your company. Your email conversion rates are an important metric to track as they tell you how profitable your email is and also to see what is and isn’t working.
Increased traffic to your website
Emails are a great way to get customers to visit your website. You can include relevant links to your website in the email content. You can also use your email campaigns to encourage customers to interact with other pieces of content available on your website or blog.
Include social sharing buttons in your emails to encourage your customers to promote your content on their social channels.
Build user loyalty
Everyone likes to belong to a special group, especially email consumers who like exclusive perks. Your customers are not all the same and the generic approach doesn’t work. Use your email campaigns to convey the message that your customers are unique and important to your business.
Rewarding your customers is a nice gesture and, from your side, it’s a great way to accelerate your marketing goals by generating customer loyalty.
Now that you know the 9 benefits of email marketing and what they can bring to your business, all you need to do is find experts to create a good digital marketing strategy to further leverage your brand. Want to know how?