One of the main causes of high bounce rates on some websites is the difficulty in accessing these pages, in other words, poor performance. Today there is a huge range of websites offering similar content, and users do not usually wait more than five seconds for a page to load. With the popularity of smartphones, this has become even more striking, due to the ease of accessing several applications at the same time.
In some cases, this delay is due to problems related to the user’s structure, whether due to device failures or connection difficulties. But when bounce rates are very alarming, it is almost certain that there is an IT error that is negatively affecting the site’s performance — structural part, source code, plugins, servers, attacks, etc.
As there is a range of problems that can cause this drop in performance, reaching an accurate diagnosis is not the simplest task..; Check it out!
What are the IT errors that interfere with website performance?
1. Excessively used plugins
With the popularization of CMS, especially WordPress, plugins have become almost mandatory components in web development. They are very useful, as they make the website more flexible, giving a more dynamic user experience with the addition of interactive tools.
In WordPress, we have access to a multitude of plugins, both for on-page activity, which results in some change to the website’s interface, and off-page, which assists the developer with structural issues, such as SEO and analytics.
So that these tools don’t end up causing a headache, we must pay attention to the origin of the plugins we intend to use. Find out who developed it, research its reputation, look for information before inserting it, etc.
Do not use unnecessary plugins just to add to the look of the page. Add those that will improve the user experience, with functions that are useful for the page. If possible, create your widgets.
2. Cache disabled
Enabling caching systems helps a lot in improving website performance, as they reduce queries to databases and CSS files. The performance improvement occurs because the hosting server has a reduced workload, requiring less processing and being able to deliver files requested by the user’s browser more quickly.
3. Unoptimized HTTP requests
Excessive HTTP requests are another factor that can lead to poor performance of your pages and thus result in a loss of visits. To prevent this from happening, it will be necessary to optimize the page code, with really necessary scripts, and take advantage of the full potential of CSS to reduce the use of images and simple effects, such as transitions. Clean and simplified code generates lighter and, consequently, faster pages.
To avoid this type of problem, whenever you use third-party APIs, align them with your expectations regarding your website’s objectives. Focus on preventing bugs and employing good programming practices to facilitate maintenance.
5. Server errors
Overloading a server can happen due to a series of factors, such as configuration problems, and DDoS attack — which causes an excess of purposeful requests that crashes the server — crash or malfunction.
If you are having problems with a virtual server, check the settings and make sure there is no broken code. Scan the access logins and check if any suspicious users are possibly blocking access to certain IP layers.
6. Error accessing the database
This is the most common mistake made by those who use CMS — content management systems — such as WordPress. This connection error often occurs when the database is corrupted, when there are problems with the login data, or due to the inactivity of the server where the database is hosted.
In this case, the IT professional must check all database settings and, depending on the severity, contact your hosting company so that they can offer a specific solution.
7. Hacker attacks and intrusions
We cannot forget about malicious attacks that can cause a website to perform poorly. A simple infectious file can seriously alter the functioning of the system, causing damage to the source code or database, for example.
Sites that transact monetary values or confidential information suffer daily invasion attempts. A breach could result in, in addition to problems with the website functioning, financial and image losses.
In this case, preventive work should be a priority. Choose a hosting company that offers plans with the best security available. In addition to periodically changing passwords and logins, constant monitoring and signaling of any suspicious changes will be necessary.
To minimize the problems that an invasion can cause to the user experience, use CDNs. They keep a copy of your website in cache memory, keeping it running even if it is down.
How to identify IT errors that affect website performance?
For a more accurate diagnosis, you will need to use some specific tools. The good news is that we have excellent free solutions. Check out some of the main ones.
Pingdom Tools is a tool that allows you to analyze all requests made to a website. It identifies the size and loading speed of all elements that make up the page — images, HTML, CSS, Scripts, and external resources. Furthermore, the tool allows these analyses to be carried out using servers in various corners of the world as a starting point.
Google PageSpeed Insights
Google’s PageSpeed Insights tool will allow you to identify your website’s performance and performance issues related to semantics. In addition to identifying the bottlenecks that cause poor performance, it offers solutions for improving search engine indexing, with SEO techniques — Search Engine Optimization or Optimization for Search Engines, in Portuguese.
Google Analytics is a complete tool that allows you to analyze a variety of metrics related to a website. Among these metrics is the analysis of a page’s performance and loading speed.
This tool will allow you to know the average time visitors spend on your website, giving you the dimension of the performance x engagement relationship. This way, you can make adjustments in a more refined way, based on the customer’s experience.
There is no magic formula for resolving IT errors that interfere with website performance. Each case will require action, and it is up to the professionals responsible for managing and maintaining websites to work proactively before they become a problem that affects the user experience.
So, did you enjoy learning a little more about the IT errors that influence website performance? So share this knowledge with your friends on your social networks now!